Great new article on 10 Basics Media Companies Can't Afford to Ignore in Ad Age, but items like measuring up your business, managing inventory, deveoping creative solutions, and partnering for innovation all apply too businesses well beyond media companies. It applies to brand marketers as well.
Thursday, February 12, 2009
Media Companies Tips apply to Brand Marketers
Posted by Mwitz at 8:54 PM
Labels: brand marketing, media companies
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