Love this humorous definition of an Integrated Agency recently published in Media Magazine:
"integrated agency: n., pl. -cis.(Lat. Integrate, to make whole - integer, complete - (Med. Lat. agentia (agens, effective) 1. An agency that does all the things a regular, ordinary agency does, but with the addition of a superfluous modifier."
Thursday, February 19, 2009
Integrated Agency defined
Posted by Mwitz at 1:12 PM
Labels: inegrated agency, integrated marketing, marketing agency, media
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