If you are interested in maximizing the return on your e-mail marketing investment, take a look at the latest email marketing metrics report from MailerMail. They've been publsihing this report for several years and there are many fact-based finding that will improve your marketng ROI, such as optimizing the day of week, he subject line length, etc. Other excellent e-mail marketing sources: Constant Contact, Vertical Response, MarketVolt.
Sunday, February 15, 2009
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