Wednesday, September 10, 2008

Negative Advertsing in Politics versus Consumer Brand Marketing

One further comment on politcal brand marketing. See the excellent comments at which discusses the role and value of negative advertising in political elections versus consumer product marketing. From my perspective, the zero-sum winner-take-all nature of elections differs markedly from the consumer marketers trying to grow categories and take share from competitors in an environment where products rarely change formulas and no formal deadlines exist.

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