Sunday, September 21, 2008

Marketing return during slow times

As the economy continues to struggle business investment will decline, furthering the economic woes of 2008. Marketing spend will be a casualty. This need not be bad news for marketers, except for those locked into an old model where success is dependent upon size of budget. Successful marketers will be fine-tuning programs to demonstrate and expand programs with positive ROI. Not measuring return on marketing investment? What's your excuse?

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