Levitt and Drucker on Marketing - Old definitions still apply

A marketing definition that is often overlooked:
"Because its business is to find and keep customers, the business enterprise has two - and only two - basic functions: marketing and innovation. Marketing and innovation produce results; all the rest are 'costs'." (Peter Drucker)

Theodore Levitt said it differently, but a nice comparison of the selling versus marketing.
"The difference between selling and marketing is that selling is getting rid of what you have, while marketing is having what people want." (Theodore Levitt)

As you conisder these two comments, here are two thoughts for the day to consider:
1. Are your marketing metrics and marketing efforts tied to innvoation in your origanization?
2. Does your sales team market your products by solving customer needs or are they selling your inventory?