Does this define Integrated Marketing?

Integrated Media. I've shared this defintion before, but it's so funny that it's worth sharing again. I first saw this published in Media Magazine:

"integrated agency: n., pl. -cis.(Lat. Integrate, to make whole - integer, complete - (Med. Lat. agentia (agens, effective) 1. An agency that does all the things a regular, ordinary agency does, but with the addition of a superfluous modifier."