New Writing and Publsihing Models - Comment on Godin

Seth Godin recently posted a comment about the need for publishing models that allow writers to benefit from their writing. With digital publising eleminating the historical barriers of printing and publishing content, anyone today can publish their thoughts and writing. (Heck, look at this blog post itself.) For the serious "professional" writer, it now becomes more challenging to stand out from the mass of citizen writers, and even more difficult to earn a living writing in the tradtional manner. Godin posits that new publishing models will evolve to allow writers to be compensated. I suggest that new writing formats may be the solution rather than new publsiing models. Perhaps a combination of both.

For those in marketing, what are the implications? Fewer copy writers? Ability to write your own copy? More or less ways to interact and communicate your brand mesage?