Marketers wondering about the future return on marketing investment between newspapers and internet advertising investments will love this hilarious interview between Mr. Colbert of Comedy Central and the head of the NAA (Newspaper Association of America). Be sure to watch through the exercise where the Colbert hands him three newspapers and challenges him find the current Dow index and the current temperature while Colbert does the same on his iPhone. Is the future of the newspaper in doubt.
http://adage.com/adages/post?article_id=135703
Wednesday, April 01, 2009
Newspaper vs Online Advertising - Hilarious
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2 comments:
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