I came across an excellent article by Sean Carlton on CLickZ discussing the future of newspapers and print media in the digital age. Much has been written on this topic over the past few years, but this article provided the most concise summary of the comparative strengths of each media source. Local news will thrive. Print will be a part of the communication, but digital offers incredible opportunities to innovate the delivery of local content. Ad supported online local news will likely be part of the solution and this directly relevant content will become a source of ROI for marketers seeking to reach consumers on a local level.
Sunday, January 11, 2009
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