Richard Branson interviewed by Seth Godin

For the small business person aspiring to grow, it is inspirational to see Richard Branson on Open Forum speak about checking the bills monthly when his business was still small. Note that the interviewer here is none other than marketing guru Seth Godin. Any business seeking to validate return on marketing investment needs to understand how the money is being spent. In larger marketing organizations brand managers don't always see the actual invoices. It's a good practice to be sure marketers see the invoices if they are to held accountable.