One further comment on politcal brand marketing. See the excellent comments at http://hbswk.hbs.edu/item/5937.html which discusses the role and value of negative advertising in political elections versus consumer product marketing. From my perspective, the zero-sum winner-take-all nature of elections differs markedly from the consumer marketers trying to grow categories and take share from competitors in an environment where products rarely change formulas and no formal deadlines exist.
Wednesday, September 10, 2008
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