Sunday, July 31, 2011

Imminent Default, US Credit Limit, and Politcal Branding

Here we are, apparently on the edge of a default on our national debt as the U.S. Congress tries to forge legislation to increase the credit limit while including more than trillion dollars in immediate expense reductions. A solution may also be close. My question for the MarketingWitz fans: which party is doing a better job managing its brand during these legislation squabbles?

Regardless of your political leanings, this is an important moment for both political parties. The Republicans appear to be getting the better deal - expense reductions without revenue increases - yet cannot declare a big win because many in the party remain unsatisfied with the depth of cuts and lack of items such as a balanced budget ammendment attached to the bil. When all components of your brand are not aligned (think sales and marketing, or marketing claims versus product performance) the brand suffers with customers. Clearly the Republicans are not aligned and this will hurt their brand in the 2012 elections.

The Democrats have thier issues as well when viewed from a brand perspective. The President has worked for a larger deal and given significant concessions to the other party. Is this being positioned as a great compromise by a visionary leader or as a capitulation by a weak leader? Time will tell, assuming a deal is concluded before the default occur, but at this point the President appears to have been marginalized in the solution as final legislative deal-making has shifted to Congress. From a brand marketing perspecitve, what do you do when your flagship product (aka the President) has weakening sales? Do you rally around and shore up the core or cut and run by extending the brand to other flanking items?

It's an interesting way to look at the political environment as the nation deals with serious economic challenges.

12 comments:

Anonymous said...

Wonderful blog! Do you have any suggestions for aspiring writers?

I'm hoping to start my own site soon but I'm a little lost
on everything. Would you propose starting with a free platform like Wordpress or go for
a paid option? There are so many options out there that I'm totally confused .. Any recommendations? Thank you!

Check out my blog post :: specialised cakes

Anonymous said...

This article will assist the internet people for building up new web site
or even a weblog from start to end.

My web page ... bookkeeping around durban

Anonymous said...

Thanks in support of sharing such a nice opinion, article is pleasant, thats why i have read it fully

Feel free to visit my web blog ... binary options demo account

Anonymous said...

This paragraph is in fact a good one it assists new the web visitors, who are wishing for blogging.



Visit my web blog: legal ecstasy

Anonymous said...

I take pleasure in, lead to I discovered exactly what I used to
be having a look for. You've ended my four day long hunt! God Bless you man. Have a great day. Bye

My homepage: exercises to improve vertical jump

Anonymous said...

Nice blog right here! Additionally your website loads up very fast!
What host are you the usage of? Can I get your associate hyperlink in your host?

I want my web site loaded up as fast as yours lol

Here is my blog - exercises to increase vertical

Anonymous said...

There is certainly a lot to know about this topic.

I really like all the points you have made.

my website dunk a basketball

Anonymous said...

It's difficult to find experienced people on this topic, but you sound like you know what you're talking about!
Thanks

Review my webpage - http://successfulthinkersnetwork.com/stn/groups/some-exercises-for-improving-your-vertical-leap

Anonymous said...

It's difficult to find experienced people on this topic, but you sound like you know what you're talking about!
Thanks

Here is my web page ... http://successfulthinkersnetwork.com/stn/groups/some-exercises-for-improving-your-vertical-leap

Anonymous said...

There is certainly a lot to know about this subject.
I really like all the points you have made.

Anonymous said...

Thanks for another fantastic article. Where else may anybody
get that type of info in such an ideal approach of
writing? I have a presentation subsequent week, and
I am on the search for such information.

My website; click here

Anonymous said...

І have been browsing online moгe than 4 houгs tоday,
yet I never found аny intеresting article like yours.

It is pretty ωoгth enough for me.
In my οpinion, if all web οwnerѕ anԁ bloggers
made good сontent as yοu diԁ, the web will bе а lot more useful than evеr beforе.


Here is my weblog :: herbal incense online shopping