Sunday, May 03, 2009

No such thing as bad, as long as you can Sell

A statement made by Gill Wagner last week has been sticking in my mind. Talking about sales and marketing in the current economy, Gill said, "There's no such thing as bad, as long you can sell." Too many marketers and sales people are bemoaning the poor state of the economy, but those that keep their eye on the prize continue to do well. Is your brand strong? Is your sales team motivated? Lots of opportunity for those that are willing to push the ball forward. Agree?

1 comment:

Gill Wagner said...

Hey, Mark. Thanks for the nice quoting. (Is that what it's called when you're quoted?)

Note: I wouldn't wish a down economy on anyone, because it really does make things tough on people who don't know sales. But any change -- economy up or down -- creates opportunity.

The secret is to rethink everything from scratch and find who will buy your stuff now that wouldn't buy before.