Long tail search marketing has history in old forms

Long tail search on the web has existed in traditional print for years. Well, sort of. Small niche vertical publications have existed
For years. These niche publications were created to reach specific consumer or B2B audiences and to allow marketers targeted, efficient advertising opportunities. It's a crude version of the long tail search concept online today. The difference is that the current online approach offers much more data andeasuremt of return on marketing investment.