Tuesday, November 11, 2008

Marketing Ins & Outs in Down Economy

Outs: Conspicuous Consumption, Indulgent Foods, Exotics (unless healthy), Spas, McMansions, Exuberant Expectations, Hummers,

Ins: Cocooning, Family, Home and Hearth, Home-baked, Safety, Value, Steadfast, Trusted, Reassuring, American, Security, Education, Self-Reliance, Heroes, Home Repair, DIY

Is your brand message aligned?

No comments: